Turtle Fur, the hat and accessories maker, has named Michael O’Connell as VP of Sales. O’Connell reportedly brings solid experience to the company, having served 15 years in sales leadership roles in the outdoor industry.
Most recently, O’Connell served as director of North American sales at Outdoor Research, where he reportedly led sales strategy across priority markets and strengthened retail partnerships nationwide. His career also includes senior sales leadership roles at Princeton Tec, Keen and MVP Sales, as well as buying and management experience from outdoor specialty retailers.
O’Connell is expected to lead Turtle Fur’s sales organization, expand strategic partnerships and open new domestic and international distribution channels to support continued growth.
“Michael brings the kind of leadership that helps us grow with intention,” commented Erika Canfield, CEO of Turtle Fur. “His hire positions us to expand into new distribution channels, without losing sight of the values at the heart of Turtle Fur. We’re excited to have him on board.”
Images courtesy Turtle Fur
