Turner has added Duluth Trading Company to the list of “Modern Outdoor” clients it represents.

The New York City-based public relations agency will promote Duluth Trading’s (Nasdaq:DLTH) rapidly expanding U.S. retail business and manage all consumer public relations for the company.

“Duluth Trading Company’s apparel and gear is designed for the modern, self‐reliant America, and it’s equal parts tough, timeless and irreverent in its spirit,” said Melanie Dennig, Turner’s VP of modern outdoor. “We’re looking forward to working with the incredible folks behind the brand to help grow their loyalist base.”

Founded in 1989 in Duluth, MN and now based in Belleville, WI, Duluth Trading offers high quality, solution-­based casual wear, workwear and accessories for men and women who lead a hands-­on lifestyle and who value a job well done. Products are sold exclusively through the company’s website, catalogs and retail locations.

Turner is a boutique firm specializing in public relations, social media and digital communication services for travel, tourism and real estate developments as well as active lifestyle, outdoor and fashion brands. Founded in March 1997, Turner represents some of the world’s best resorts, destinations and lifestyle brands and has offices in New York, Chicago and Denver to best service its worldwide clients based in the U.S., U.K, Canada, Mexico and the Caribbean.