Tubbs Snowshoes has named industry veteran Bruce Barrows to the position of National Sales Manager. Barrows has extensive experience in the outdoor industry, most recently serving as the Director of Sales and Marketing for Black Diamond Sportswear and Maser Sportswear where he oversaw sales, marketing and customer service in U.S. and Canada.

“Bruce’s extensive background in performance outdoor products is a tremendous asset to the Tubbs brand. We’re thrilled to have someone on board with a proven track record who can translate the technical aspects of our products, and our market development programs, to buyers and retail associates in the specialty outdoor, ski, and sporting goods trade channels so we can all partner together to attract new consumers to snowshoeing,” said Kathy Murphy, General Manager of Tubbs Snowshoes.

Prior to working at Black Diamond and Maser, Barrows worked at outdoor and specialty ski brands such as Grandoe gloves, Monark Sporting Goods, Bauer and Nordica.

An avid snowshoer, Barrows will be based in Stowe, VT, home to the Tubbs Snowshoes brand team.