Following the success of a partnership announced in June 2024 for the French market, TSG (Technical Safety Gear) International AG has expanded its collaboration with SDG Distribution SAS to include Spain, strengthening TSG’s brand presence across Southern Europe.
The company noted in a media release that “the move reflects three key factors: the positive results achieved in France, Spain’s growing action sports community and the natural synergy between both markets in terms of retail structure and consumer trends.”
“After a great start in France, expanding our collaboration with SDG to Spain is a natural progression,” said Marcel Korner, CEO of TSG International AG. “SDG’s market knowledge and commitment to our shared values make them an ideal partner to grow TSG’s visibility and service network in Spain. As we begin this new chapter, we would like to thank 4130 Bike Company S.L. for their partnership and support over the past years. We wish them all the best for the future.”
Charles Martin, CEO of SDG Distribution, added, “We’re excited to extend our partnership with TSG into the Spanish market. The Spanish action sports scene is vibrant and growing, and we’re confident that our strong retail relationships and expertise will help TSG reach new heights in this region.”
Based in Zurich, TSG International AG has been designing, producing and distributing helmets, protective gear, goggles, and apparel for action and leisure sports worldwide since 1988.
Based in Hossegor, near Bordeaux, SDG Distribution is a European distributor of technical equipment for action sports and cycling.
Image courtesy TSG International
