TRX, the manufacturer of functional training products and training content, reported that it reached a licensing agreement making Blulabs its exclusive retail partner for several products aimed at the mass retail market.
The expanded TRX consumer line spans fitness equipment, recovery tools, apparel, and performance accessories. The products are “engineered specifically for the mass retail channel” and expected to reach retail shelves this fall.
TRX said the move marks a “significant expansion” for the fitness brand, with its products traditionally found in commercial gyms and in military and professional training spaces. Blulabs’ licensing partners have included Harley-Davidson, Brookstone and Skechers. TRX said that with the partnership, it “gains immediate access to more than 25,000 retail doors and an end-to-end supply chain built for mass scale.”
“TRX has always been about making elite training accessible to everyone,” said Randy Hetrick, founder of TRX. “This initiative allows us to reach millions more people through retail while staying true to our performance roots. These new products deliver the same proven results consumers expect from TRX, now in formats designed for everyday use in homes, garages, and wherever people work out.”
“Our track record with iconic brands proves we know how to build and sustain retail success,” said Darryn Garson, chief retail officer of Blulabs. “TRX is one of the most trusted names in fitness, and this partnership gives retailers a rare opportunity to own the functional fitness and recovery aisles with a brand consumers already know, love and seek.”
Image courtesy TRX
