Truewerk, the manufacturer of the performance workwear brand, has appointed Emily Sly as chief marketing officer (CMO). Sly joins Truewerk as the company expands product innovation, deepens its connection to the trade community and advances its manufacturing of technical performance workwear.
“I’ve dedicated my career to helping brands understand why they matter and ensuring that meaning shows up consistently across every touchpoint,” commented Sly. “Truewerk is built on the belief that the work people do, and the gear they rely on, should always be built like it matters, because it does. I’m excited to help deepen that connection and support the communities who embody that purpose every day.”
Prior to Truewerk. Sly was head of Marketing for PopSockets in Boulder, CO. Her previous marketing work included a two-year stint at Funko and 13 years at Crocs, Inc., where, most recently, she served as VP of Global Marketing. She started her Crocs career in 2009 as a regional account services rep.
“As Truewerk continues to grow, staying true to the values that shaped this brand is essential,” said Brian Ciciora, founder and chairman of Truewerk. “Emily brings clarity, curiosity and a deep respect for the trades. She understands the importance of the work and the pride behind it, which aligns directly with our mission.”
Glenn Silbert, CEO of Truewerk, added, “Emily’s experience guiding beloved consumer brands through meaningful stages of growth makes her a strong addition to our leadership team. Her ability to unite teams around a clear brand purpose will help drive Truewerk forward while staying grounded in what makes us who we are.”
Images courtesy Truewerk/LinkedIn
