Trek Bicycle President John Burke’s tribute to the life and lessons of the company’s founder, his father Richard Burke, has been captured in a new book that went on sale Tuesday. “One Last Great Thing” is a powerful, honest, and inspiring tribute to the incredible life of a man who in 1976 founded a bicycle company in a red barn in Waterloo, WI.
In “One Last Great Thing,” John takes readers deep into the history of Trek and his father’s role in the success of the company. He shows how his father taught and trained him, and instilled in him the confidence and desire to be a leader. In this intimate portrayal of a great relationship between a father and son, readers will be moved by John’s powerful experiences with his father and will take away The Big Guy’s lessons on how to succeed in life and in business.
“I wrote the book for my children but the further along I got, the more I thought that what my father left behind could benefit more people than just the family he loved,” said John Burke. “I hope that readers will find his message as inspirational as I still do.”
The book, published by Simon and Schuster, will be available through various Trek retailers, Amazon, and iBooks. The author’s share of the profits generated by the sale of the book will be donated to DreamBikes, a non-profit bike store that partners with the Boys and Girls Club of Madison and Milwaukee to provide valuable job training skills as well as affordable quality bikes to at-risk youth and communities.
