Trek Bicycle has expanded its Project One custom bike program  with the addition of their most popular mountain bikes. The bikes available for customization are a collection of the brands flagship 29 wheeled product; the Superfly 9.9 SL, the Superfly 100 9.9 SL, and the all-new Fuel EX 9.9 29.


The program allows consumers to design their bikes using Project One’s online configurator that offers options on 22 components as well as colors and graphics. All Project One bikes are delivered to authorized Trek dealers for in-store pickup. 

 

Customization is at the core of what mountain bikes are all about since Gary Fisher and company first created them in the 1970s. Project One is the modern embodiment of that, said Trek Mountain Bike Product Manager John Riley. Project One mountain bikes are something that our customers have asked about for a long time and to be able to offer riders so many options is awesome.

Mountain bikes customized through Project One will be fully customizable front-to-back, tuned specifically to each riders unique spec requirements with an unparalleled parts offering. Each Project One will be a unique reflection of the combination of the personal and riding style of the individual. With unparalleled custom options in the bike industry, Project One will allow riders to select from the following features to create a bike that is truly one-of-a-kind:


Frames
Colors
Graphics
Shifters
Shocks
Forks
Drivetrains
Bottom Brackets
Front Rotors
Rear Rotors
Wheelsets
Headsets
Tires
Saddles
Handlebars
Grips
Fork Colors
Cassettes
Cranks
Seat posts
Stems
Brake set