TravelChair said it has appointed to new rep groups.


Frontier Group will handle TravelChairs Northwest territory comprised of Washington, Oregon, AK, Idaho and Montana. The six-person Frontier Group, headed by principles John Morioka and Scott Oshman, has been in the outdoor business for 30 years.


In the Gulf Coast/Central region Allen Breeding will manage sales throughout Texas, Oklahoma, Louisiana, Mississippi, Kansas and Arkansas.


Breeding says that in the scant few weeks since he added TravelChair to his roster, hes been pleasantly surprised by the reaction of shop employees. They see the difference in quality and understand the value quotient, Breeding said. The reaction at retail is made all the more impressive by the fact that, as Breeding notes, many independent retailers had walked away from the category when low-cost knockoffs infiltrated the mass market.


Speaking on behalf of Frontier Group, Morioka said he appreciates TravelChairs commitment to innovation and product development: Theyre enthusiastic, its their life and theyre committed to being the very best outdoor folding furniture company in the business. Morioka said TravelChairs corporate mindset fits well with the other brands Frontier represents which include Gramicci, Mountainsmith, Acorn and Helly Hansen.


The addition of Frontier Group and Breeding bring to four the number of groups handling sales territories for TravelChair. Already on board are  Lisa and Don Otey, who handle the Mid-Atlantic and New England States and Beaty Jackson covering the entire Southeast.


As we work to reinvigorate and reposition the TravelChair brand in North America, its crucial to have the proven track record of quality and integrity as well as intimate knowledge of specific regions that this amazing sales team offers, said Daniel Roso, Vice President of Sales and Marketing for TravelChair. Roso noted TravelChair is still actively interviewing for experienced sales representatives in the Southwest, Rockies and Midwest.