Topgolf announced the launch of Topgolf Media Networks, a connected media platform for brands, creators, and strategic partners.
Topgolf said, “The new division creates a single-entry point for brands seeking to engage more than 42 million guests who visit Topgolf annually, connecting them through immersive in-venue experiences, more than 28,000 digital screens, first-party audience data and original content and licensing opportunities. By bringing together sponsorship, media and licensing under one organization, Topgolf Media Networks enables marketers to build customized programs that span live experiences, digital engagement and branded storytelling.”
Topgolf Media Networks’ media ecosystem reach includes more than 42 million annual guest visits, over 100 Topgolf venues nationwide, presence across 24 of the top 25 U.S. media markets, over 28,000 digital screens throughout Topgolf venues, owned digital channels and first-party consumer data, original content and branded entertainment, and licensing opportunities that extend the Topgolf brand beyond the venue experience.
Topgolf said its audience represents a “highly attractive and young consumer segment,” and the average Topgolf visit lasts nearly two hours, “creating an environment of active play, dining, celebration and social interaction that gives brands extended opportunities to connect with consumers throughout an entire experience rather than a single moment of passive viewing.”
Topgolf further said that unlike traditional sponsorship models built around standardized packages, Topgolf Media Networks will be able to customize programs to align with each brand’s unique objectives, target audiences, geographic priorities, and business goals, ranging from awareness and consideration to trial, conversion and long-term loyalty.
Image courtesy Topgolf
