TomTom and Nike unveiled new additions to the Nike+ Sportwatch range, coinciding with the launch of a brand new Nike+ website – www.nikeplus.com. The range, which includes the introduction of new versions and color combinations, will introduce an entry-level product for new runners.
Whether someone owns the original SportWatch or a new version, all Nike+ Sportwatch users can now access Nike’s intelligent measure of athletic ability, Nikefuel. Nikefuel converts a runner’s mileage into universal units that measure movements from a wide variety of sports. As a result, it’s easy for people to compare their performance against athletes in other sports, and share achievements with friends.
“Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, Managing Director, from TomTom.
The new Nike+ Sportwatch colors have been chosen to match Nike’s apparel and shoe ranges. They include classic black/anthracite, stylish anthracite/blue glow and high impact volt green. The anthracite/blue glow edition is available as an entry-level product, priced at just $149.
