Toms hired Jessica Alsing, formerly at Grendene Global Brands and Crocs, as its next CEO.

Most recently, Alsing served as chief digital officer for four years at Grendene Global Brands, the sandal manufacturer with brands including Melissa, Ipanema and Ryder. Previously, Alsing spent 8 years at Crocs, where her last role was VP of International Digital Commerce.

Alsing, who has been consulting with the company in recent months, brings expertise across footwear, digital marketing, and global brand building, along with a shared belief in Toms’ mission to use business as a force for good.

“Few brands are as instantly recognizable or as meaningful as Toms,” said Alsing in a statement. “From redefining what a simple slip-on could stand for, to pioneering the One for One model that inspired a generation of purpose-driven businesses, Toms has always been more than shoes. My focus moving forward is clear: to honor what made this brand iconic, while pushing boldly into what comes next.”

As CEO, Alsing will guide Toms through its next phase of growth and innovation, reinforcing its position as a style-forward footwear leader.

Alsing added, “In 2026 TOMS celebrates twenty years since its now iconic alpargatas first became a sensation. With nostalgia trending and slip-ons being so popular today, I believe there’s never been a better time to reintroduce our signature alpargatas and deepen our leadership in espadrilles building off the Toms essence of endless summer.”

Alsing plans to focus the company’s efforts on unexpected brand collaborations and expand the company’s wholesale footprint with department stores and fashion-leading national accounts.

Since its founding in 2006, Toms has given more than $200 million in the form of shoe donations and monetary grants to nonprofits across the globe and impacting over 105 million lives along the way. T

“Toms is an iconic brand that has inspired millions and set the standard for purpose in business,” said Thomas Brady, Board Member. “With Jessica’s extensive experience leading globally relevant footwear companies and her proven ability to drive both growth and impact, we’re confident she is the right leader to propel Toms into its next generation.”

Alsing replaces Jared Fix, who became the CEO of the Napa Valley winemaker Silver Oak in April 2025. Fix had replaced Magnus Wedhammar in July 2024.

Images courtesy Toms