Tommy Hilfiger, part of PVH Corp., signed three-time NFL Super Bowl champion Travis Kelce as a global brand ambassador and creative collaborator. The partnership begins in the Fall and runs through the brand’s Spring 2027 campaign.
“Travis Kelce is one of the most magnetic figures in sport and culture today,” said Hilfiger. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”
“I’ve long admired Tommy Hilfiger as an iconic American brand,” said Kelce. “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”
The partnership with Kelce builds on past Hilfiger collaborations with Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya, and Damson Idris and reflects the brand’s “focus on working and co-creating with the artists, innovators and tastemakers shaping the world today,” the company said in a media release.
Image courtesy Tommy Hilfiger
