Austin-based independent men’s retailer and lifestyle brand Huckberry has appointed former TNF president Todd Spaletto to its Board of Directors. He will also take on an active advisory role as SVP of strategy.
Spaletto has reportedly been working with Huckberry’s Executive Leadership Team (ELT) to help shape the company’s three-year strategic roadmap and annual operating plan. In his dual capacity as Board Member and SVP of strategy, he will be embedded alongside the ELT – splitting his time between Huckberry’s Austin HQ and remotely – to bring operational scale to the company’s go-to-market engine while driving growth across brand, product, and channel expansion.
“Huckberry has built something genuinely unique in retail—a brand rooted in quality gear, authentic storytelling, and real community,” said Spaletto. “Having worked closely with the team on their strategic planning over the last few months, I’ve seen firsthand the momentum and potential here. I’m excited to work with the team to build on that and help guide the operational scale needed to capture the massive opportunity ahead.”
Most recently, Spaletto served as president of Public Lands and SVP at Dick’s Sporting Goods. He previously served as global president of The North Face.
“Todd’s track record of scaling iconic outdoor and retail brands speaks for itself, but just as importantly, he understands what has made Huckberry special. He brings the exact mix of operational rigor, brand-building wisdom, and grounded perspective we need as we navigate our next chapter of growth.” said Richard Greiner and Andy Forch, Huckberry Founders and Co-CEOs.
Spaletto’s appointment is said to come as Huckberry continues to expand its footprint from its DTC foundation to an omni-channel strategy across its own stores and network of nation-wide premium wholesale partners.
Images courtesy Huckberry
