Toad&Co has appointed Baratti Marketing as its independent sales agency in the territory encompassing Arkansas, Louisiana, Texas and Oklahoma.

“We are excited to have Baratti Marketing join our team,” says David Duron, national sales manager at Toad&Co. “The agency brings with it a high standard of professionalism and expertise along with deep regional relationships, both of which will help to fuel our continued growth.”

Baratti Marketing has serviced the South Central region since 1986. Based in Spring, Texas, the agency provides top-notch sales support for regarded outdoor industry brands.

“We are looking forward to the opportunity to contribute to and be an integral part of Toad&Co, a dynamic company with a rich heritage,” comments Baratti Marketing founder Clarke Baratti. “We have a number of great retail partners throughout the territory that are eager for the stylish, high-performing Toad&Co collection, which is stronger today than ever before. We’re excited to hit the ground running as we enter the Fall 2016 sell-in season.”

At Toad&Co (formerly Horny Toad Activewear), is an outdoor lifestyle apparel brand based in Santa Barbara, CA.