TNF, Life is Good and Patagonia Lead Outdoor Social Media Awards

Outdoor Magazine said The North Face, Life is Good and Patagonia were the top outdoor companies in its 2011 Social Media Awards.

By category, the winners were:
Facebook's Most Liked: The North Face – (1,497,218 fans)
Twitter's Most Followed: Life is good – (69,887 followers)
YouTube's Most Viewed: Patagonia

Using Fansometer's system of measuring influence, Outdoor Magazine began tracking and publishing social media brand rankings for the outdoor industry in late 2009. Since then, results have been updated daily online at odrmag.com and published in the weekly e-newsletter and monthly issues of the magazine.

“With the success of last year's awards, we are pleased to continue our relationship with Fansometer and release the second annual Social Media Awards, especially as the connection between social media and marketing grows ever stronger. The brands that finished this year on top certainly understood this,” said Raimondo Forlin, publisher of Outdoor Magazine.
 
Facebook's Top 10 (Fans)
1) The North Face – 1,497,218
2) Life is good – 1,071,926
3) Timberland – 558,307
4) Jansport – 441,315
5) Crocs – 427,734
6) K-Swiss – 216,839
7) Costa Sunglasses – 187,818
8) New Balance – 172,503
9) Vibram Fivefingers – 169, 594
10) Columbia – 148,824

Twitter's Top 10 (Followers)
1) Life is good – 69, 887
2) The North Face – 54, 931
3) Patagonia – 44, 941
4) Columbia – 26, 150
5) Keen – 24, 236
6) Crocs – 19,792
7) Brooks Running – 19,346
8) Vibram Fivefingers – 18, 879
9) New Balance – 15,321
10) Timberland – 15,063

 YouTube's Top 10 (Channel Views)
1) Patagonia – 4,236,734
2) Salomon Freeski – 4,111,338
3) Columbia – 3,844,262
4) K-Swiss – 3,617,178
5) Salomon Running – 1,674
6) Petzl – 1,671,680
7) The North Face – 1,465,420
8) Prana – 1,370,573
9) Marmot – 1,322,808
10) Vibram Fiverfingers – 978, 194

The Top 20 lists, as well as current rankings, can be found online at odrmag.com or in the January issue of Outdoor Magazine. Outdoor Magazine will present trophies to representatives of the winning companies during the Outdoor Retailer Winter Show in Salt Lake City, Utah .