Propelled by the worldwide brand recognition of Title Boxing, Title Boxing Club franchises continue to open domestically and overseas at a fast pace, with more than 135 clubs open and another 400 in development. Meanwhile, Title Boxing is gaining increased distribution and awareness of its boxing apparel and equipment through retail sales of products offered inside the fitness clubs.
As a result of the successful strategy, Title Boxing announced plans to move into the mainstream retail sector. Previously, Title Boxing’s products had only been available to the general public either through online or catalog orders, and to professional boxers through relationships with their affiliated organizations. Now, with the increase of consumers working out in Title Boxing Clubs and purchasing retail products, the general public’s desire to purchase and use boxing equipment and apparel has skyrocketed. Thus, Title Boxing is prepared to expand their products into retail stores.
After forming a partnership with Title Boxing in 2007 and launching franchise efforts in 2008, Title Boxing Club has exploded onto the fitness industry. With their fast-paced U.S. expansion and the recent opening of the first international club in Cancun, Mexico, the fitness franchise recently earned a prestigious spot on the 2014 Inc. 5000 list of America’s fastest-growing, privately-held companies. It also has plans to open Title Boxing Clubs in Canada, Columbia, Peru, Chile, Dubai and Mexico City, further creating new opportunities for its strategic partner, Title Boxing.
“Title Boxing Club’s fast-paced expansion and tremendous growth has created a unique opportunity for us to get our products, apparel and equipment in front of thousands of consumers every day,” said David Hanson, co-founder and partner of Title Boxing. “Building on the momentum, the timing is perfect to make an immediate impact in mainstream sporting goods stores.”
John Rotche, president of Title Boxing Club, agrees with Hanson that the relationship with Title Boxing has created mutual opportunities for both parties to offer a unique fitness experience, matched with high-quality products worldwide.
“Title Boxing’s brand awareness, both domestically and internationally, has been an important factor in our explosive growth,” Rotche said. “The love and affinity for the brand, both here and abroad, coupled with our aggressive franchise expansion of Title Boxing Club, creates the prime opportunity for Title Boxing to move into the retail space.”
