The Timberland Company created four global consumer category segments and corresponding internal appointments. This move from a geography and product-centric construct to consumer-focused teams is designed to better serve the trade and consumer in each segment.
The new organizational structure will be led by a President of each consumer category (Authentic Youth, CasualGear, Outdoor Group and Industrial), along with dedicated resources against merchandising, design, sales planning, category marketing and global sales.
“Timberlands powerful equities appeal to a variety of consumers. In order to more fully deliver on opportunities and permission for each of our consumers, we are evolving our structure and go-to-market approach,” said Ken Pucker, Chief Operating Officer. “This shift emphasizes growth of the Timberland® brand, and, at the same time, creates a platform to house new and adjacent ideas and brands.”
In addition, Pucker announced the creation of four senior positions and corresponding internal appointments:
Mike Harrison, President, CasualGear — Mike joined Timberland in 2003 as the Senior Vice President of Timberlands international business. Under his leadership, Timberlands international revenues and operating profits have expanded at double-digit rates in 2003, 2004 and 2005. In his new position, Mike will be responsible for mens, womens and kids footwear and apparel around the world in both retail and wholesale distribution channels.
Scott Thresher, President, Industrial — Scott joined Timberland 7 years ago as the Senior Director for Strategic Initiatives and was responsible for the launch of the companys e-commerce business. He then ran the Timberland PRO® series business for 2 years and retained that responsibility in his next position as Group Vice President of North America. In his new role he is responsible for product development, sales and marketing for Timberlands Industrial business and for sales of CasualGear in North America.
Gene McCarthy, President, Authentic Youth Gene started at Timberland in May and comes to the company following three years as Senior Vice President of Global Footwear for Reebok. Prior to Reebok, he worked for 21 years at Nike in a variety of sales, merchandising and key account management roles, including Global Director of Sales and Retail Marketing for Nikes Brand Jordan. In his new role, he is responsible for serving Timberlands youth consumer on a global basis, from developing new innovations and providing strategic direction to merchandising and product execution.
Gary Smith, President, Outdoor Group Gary has been with Timberland for nearly 5 years, most recently as Senior Vice President Supply Chain Management and General Manager of Outdoor Performance. In his new capacity, he has worldwide responsibility for the entire Outdoor Performance portfolio that includes Timberland Outdoor Performance, SmartWool, GoLite and Miôn.