Tifosi Optics, an eyewear brand popular to specialty retail, launched its Summer Sales Sweepstakes promotion aimed at retail sales associates. The promotion provides incentive for glasses sold, where associates will be entered into a drawing to win a beach resort vacation. “The more you sell, the more chances to win,” said a representative for Tifosi.

Tifosi has also teamed up with industry partners Osprey, Fitletic, Leupold, Datrek and Pactimo to provide prize packages with active sports equipment and accessories.

The sweepstakes kicked off June 15 and ends on Aug 31.