Tifosi Optics, Inc. recently launched a new and improved website for its full line of technologically advanced, value-oriented athletic eyewear – www.TifosiOptics.com. With improved functionality and a sleek modern design, the website will provide visitors with the resources they need to pinpoint the best sunglasses to suit their needs and where to buy them.


All of the top priorities for the new site were achieved-great design, enhanced product search, and improved functionality. Bright colors and eye catching imagery are key components of every page. The technology pages were also updated and made more interactive with videos and flash. These tools demonstrate technologies such as the durability of Tifosi Optics polycarbonate lenses, flexibility of Grilamid TR-90 frames, and the color range of Fototec™ lenses.


Products can now be searched by model, technology, and/or sport to ensure the customer finds exactly what they are looking for and need. Tifosi Optics Creative Director, Megan Powell, hopes this will “encourage site users to learn more about Tifosi Optics’ wide range of lens technologies and how they benefit particular sports. We want our customers to understand the value they are getting when they purchase a pair of Tifosi Optics sunglasses.”


The site also features an improved dealer locator that allows users to search for retailers specializing in their area of interest (i.e. golf, cycling, running, etc.) as well as those closest to them by entering their zip code. Once glasses have been purchased, Tifosi Optics consumers can register their products, entitling them to front of the line warranty claims and special offers.


ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. markets technologically advanced, value-oriented eyewear for the sport market. Since the company’s inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide.