3M rolled out new labeling and hangtags for Thinsulate Insulation designed to make it easier for customers and retailers to differentiate advanced, high-performance solutions from conventional applications.
Rossignol and Burton have already adopted the new labeling and hangtags, which divide Thinsulate into three layers of performance, including:
3M Thinsulate Platinum Insulation Trusted Warmth + Advanced Technology: High-end “Platinum” distinction is right for technical performance outerwear. The platinum tag signifies Thinsulate insulation with advanced technical features designed to allow the insulation to do more.
Antimicrobial Odor Control with X-STATIC® The Silver Fiber® – Multi-functional, high-tech performance (exceptional warmth, comfort and breathability plus a 99 percent reduction of odor causing bacteria*)
Exceptional Comfort Siliconized microfibers provide soft, luxurious and down-like feel
Flexible Warmth Elastomeric fibers provide 40 percent stretch in all directions
3M Thinsulate Insulation Trusted Warmth Plus: The traditional black Thinsulate insulation hang tag with colored frame offers additional benefits valued by many consumers, such as recycled fibers and warmth without bulk.
Thinsulate Insulation with Recycled Fibers Recycled alternative for apparel and accessories
Thinsulate Insulation-Thin, light, warm Low loft warmth for slim silhouettes
Thinsulate Insulation-Extra Warmth Offers additional warmth for cold-weather outerwear
3M Thinsulate Insulation-Trusted Warmth:
Trusted warmth is the core of the Thinsulate Insulation business. When you see the black hang tag, you get warmth. Everyday products are identified by the traditional black hang tag that has helped make Thinsulate insulation the most recognized brand in its category worldwide.
*Laboratory tests show greater than 99.9% reduction of Staphylococcus aureus, Pseudomonas aeruginosa, and Brevibacterium epidermidis per ASTM E2149-01, as tested in the insulation alone.
