Thermore, maker of sustainable synthetic insulation, announced that Don Reichelt has joined the company as a sales rep to support its growth in the U.S. market.
Reichelt brings experience across the outdoor and endurance sports industries, with a combined background in sales and marketing rooted in the performance 
community. He is also the Founder of Colorado-based Rocky Peak Marketing and has worked closely with outdoor, running and active-lifestyle brands.
An ultra-endurance athlete with a U.S. 24-hour National Championship title and multiple ultra-distance records, Reichelt also brings added credibility to the position, having worked with apparel brands and product teams.
Patrizio Siniscalchi, CEO of Thermore, stated, “Don’s experience across both the business and performance sides of the industry makes him an incredible addition to the Thermore team. His understanding of the market and close connection to the outdoor community will support our continued growth in North America.”
As a U.S. sales rep for Thermore, Reichelt will focus on expanding the company’s “relationships with North American apparel partners and support the integration of Thermore insulation technologies into product lines,” the company stated in a media release.
Reichelt stated, “I’m excited to work closely with Thermore’s brand partners and help expand the company’s presence in North America. There’s a real opportunity to continue growing awareness around the performance and innovation behind Thermore’s insulation.”
Founded in 1972 and headquartered in Milan, Italy, Thermore develops thermal insulation for apparel and collaborates with leading brands in the outdoor, sport, and fashion markets.
Images courtesy Thermore
