The University of South Dakota’s athletic department inked a 10-year agreement with BSN Sports, in partnership with Nike, to serve as the Coyotes’ official apparel, uniform, equipment, and accessories provider for USD Athletics.
Through the deal, Nike will exclusively outfit the University’s 18 athletic programs beginning in July 2026.
“We are thrilled to enter into this partnership with NIKE and BSN. From the very beginning of our discussions, it was evident that we shared a common vision. This collaboration between Nike and the University of South Dakota will further strengthen our brand,” said Athletic Director Jon Schemmel. “I’m most excited for what this means for our student-athletes and Coyote Nation, who both stand to benefit tremendously from a new level of engagement through our service partnership with BSN.”
“BSN Sports and Nike have a tremendous opportunity to grow with USD athletics in the decade ahead,” said Todd Northrop, SVP of Collegiate Select at BSN Sports. “We’re eager to work together and help ensure their student-athletes, coaches, fans, and supporters have the best possible apparel and equipment options to support their teams and drive them towards future success.”
As the official supplier of Coyote athletics next year, student-athletes and coaching staff will wear Nike apparel for all games, practices and official team events.
Image courtesy The University of South Dakota
