In an effort to better service the needs of a growing and divergent
client base, The SportsOneSource Group has added three solid industry
professionals to its business development team.

Susan Tauster joined SportsOneSource as advertising sales manager for
the Western U.S.  She will represent the company’s trade
publications, including Sporting Goods Business, Outdoor Business,
Sporting Goods Dealer and Performance Sports Retailer, as well as all
newsletter and website ad properties.  Susan was most recently
national sales director for footwear and product sales for Running
Times magazine. Susan works out of Chicago, IL and reports to Sam
Wender, publisher for the SportsOneSource Media Group.  

Lisa Smith has joined the company as client services manager for all
SportsOneSource properties. She will focus on servicing the needs of
SportScanINFO retail partners and clients, primarily developing and
managing training programs for all clients and retail partners, while
ensuring that they receive the full benefits of the SportsOneSource
portfolio of information services. Lisa has worked in many roles, from
a sales rep. to regional sales manager for a number of beach lifestyle
and sportswear brands, including Ocean Pacific, Jimmy’Z, and Gotcha.
Lisa works out of the SOS Operations and IT headquarters in West Palm
Beach, FL and reports to Bill Bratton, VP business development.

Cyrus Severance has joined The SportsOneSource Group as regional
business manager for the Western U.S., representing the company in all
business development activities related to SportScanINFO and other
subscription and consulting services. Cyrus comes to SportsOneSource
from Fila USA, where he represented the company in the Midwest. Cyrus
is a graduate of the University of Portland and has an MBA from
Pepperdine University. He competes in triathlon in the U.S. and abroad,
and is a former sponsored snowboarder.  Cyrus will work out of the
company’s new Denver office.  He reports to Bill Bratton, VP
business development.