The Sports Authority has rehired Deutsch to handle media planning and buying duties, according to Adweek. In addition, The Interpublic Group agency, via its partnership with sister shop MWW Group, will handle public relations tasks related to new store openings next year.

From mid-2005 until the end of 2007, the shop's deutschMedia unit worked for Sports Authority, accorinding to Adweek. The retailer left after hiring independent DeVito/Verdi in New York.


Trish Mueller, senior vice president of marketing and advertising at The Sports Authority, declined to discuss her plans for the creative side of its advertising push. Regarding the reunion with Deutsch, Mueller said: “Deutsch was a great partner before and we expect them to do great things again.”