Snowsports Merchandising Corporation (SMC), the buying group of specialty ski and snowboard shops in the wintersports industry, said The Ski Shop, Inc. has joined the group.

The Ski Shop, located in Colorado Springs, has been in business since 1952. After college, in the early 90's, Rick Uhl re-joined the family business, and in 2002 took over ownership of The Ski Shop.

SMC is a buying group of 62 stockholder member businesses representing 137 storefronts nationwide.