The Northwest Company Reaches Five-Year Licensing Deal with MLB

The Northwest Company, a leader in the home textile industry and the No. 1 throw and blanket manufacturer in the U.S., announced a five-year extension of its licensing agreement with Major League Baseball (MLB).

The deal gives the brand exclusive rights to manufacture and distribute official MLB-licensed throws, blankets and bedding, in addition to non-exclusive rights for home, beach and bath products. The Northwest Company is also licensed to produce backpacks and various bags with exclusivity based on distribution.

“We are proud to develop a larger, in-depth partnership with Major League Baseball, which will further enable our brand to continue bringing a wide variety of high-quality, signature products to fans of every Major League club,” stated Ross Auerbach, president of The Northwest Company. “Working closer than ever with the most historic of the major American professional sports leagues not only assists in moving our company towards expanded growth in the category, it also yields the opportunity to support our customers and MLB fans simultaneously. We anticipate great success with this partnership and will continue to build our long and successful relationship with MLB in the years to come.”

“Expanding upon our current relationship with The Northwest Company through this licensing deal is something we are very enthusiastic about,” said Steve Armus, senior vice president, Consumer Products, Major League Baseball. “We are confident that this partnership will continue to provide our fans with premium products and uphold the high quality standards of MLB.”

The Northwest Company will now exclusively offer a variety of MLB products, including blankets, throws and bedding, across all 30 clubs in the league. The products will be sold in leading and independent retailers nationwide as well as on www.thenorthwest.com.

To check out the latest MLB offerings from the brand, stop by The Northwest’s booth at the Sports Licensing and Tailgate Show in Las Vegas, booth #5070, Jan. 23 to 25.

Photo courtesy The Northwest Company