The North Face will be holding free
educational events, community activities and a sweepstakes during June as part of National Camping Month, an initiative to encourage and inspire Americans of all ages to get outdoors. The North Face retail stores will be offering free clinics on topics
such as how to select appropriate camping gear, how to pack a backpack,
how to pitch a tent, how to make gourmet campfire meals and where to
camp locally.
Detailed event information is available at The North Face
retail stores.
To kick off National Camping Month, The North Face and Travelocity are
presenting the Explore Moab sweepstakes, which gives people a chance to
win a grand prize trip for two to Moab, Utah, including airfare,
lodging, meals, and guided hikes and tours, as well as a $2,000 The
North Face gift card. Ten Runner-Up prizes include coveted national
park passes and The North Face gift cards. Details are available at www.thenorthface.com.
In addition, those who enter Explore Moab in June 2009 will receive
free shipping for online orders of $125 or more at www.thenorthface.com.
In a statement, The North Face noted that according to the Outdoor Industry Association's 2008 Outdoor Recreation Participation Report, outdoor participation declines with age. From 2006 to 2007, there was an 11.6% decrease of participation in outdoor activities among American children ages 6 to 17 years of age.
“We are dedicated to fueling passion for the outdoors and encouraging appreciation of outdoor activities among individuals of all ages and abilities,” said Aaron Carpenter, vice president of marketing for The North Face. “The North Face sends expeditions to the world's highest peaks and most remote locations, but the goal of National Camping Month is to get people outside anywhere – a summer-long backpacking adventure, a week-long camping trip, a one-night campground outing, or simply a backyard tent.”
“This is a great opportunity to teach others about the importance of respecting nature and proper outdoor ethics while having a great time,” said Carpenter. “Programs like National Camping Month are vital for life-long outdoor commitment and enjoyment.”
