The North Face announced an eight-year deal to replace Italian brand Kappa as the Official Performance Apparel Partner of U.S. Ski & Snowboard.
The North Face said, “Uniting two legendary names in mountain sports, this collaboration marks a significant milestone for both organizations in anticipation of the 2030 Olympic and Paralympic Winter Games in the French Alps, the 2034 Olympic and Paralympic Winter Games in Salt Lake City, and additional national and global competitions.”
As the exclusive outerwear partner, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.
The team kit will feature the lab-developed Futurelight, Cloud Down insulation, Futurefleece, DotKnit and DryVent technologies along with Gore-Tex. In addition to outerwear, The North Face will provide performance base layers, mid-layers, training wear, accessories, and bags/luggage.
“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes,” stated Dennis Seydel, chief marketing officer at The North Face. “As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.”
“The North Face is synonymous with innovation, performance and a deep respect for the mountains, which are values that align perfectly with U.S. Ski & Snowboard,” said Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard. “This partnership is about more than outerwear; it’s about equipping our athletes with world-class gear that supports them from training to competition as we build toward 2030 and 2034. We’re proud to partner with a brand that shares our commitment to excellence, athlete-driven innovation and pushing the limits of what’s possible.”
In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by U.S. Ski & Snowboard beginning Fall 2026. The collection will be available at thenorthface.com and select retail locations, bringing Olympic and Paralympic-caliber performance and style to consumers nationwide.
Image courtesy The North Face
