The North Face has joined the Grassroots Outdoor Alliance as a vendor partner.
Grassroots Outdoor Alliance serves 62 retail members with nearly 130 retail locations across the United States, uniting independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. The North Face will be part of the Grassroots Spring Summit and Connect shows in June 2017 to exhibit its spring 2018 apparel.
A division of VF Outdoor Inc., The North Face is one of the largest brands in the outdoor market.
Tony Erlick, VP of sales, The North Face, worked with Grassroots to develop the partnership. “The North Face is thrilled to announce this partnership with Grassroots Outdoor Alliance, an organization that shares our passion for and commitment to enhancing the outdoor experience. From our humble beginnings as a single storefront to a global market leader, The North Face has been dedicated to serving adventurers by inspiring and preparing them to Never Stop Exploring. We’re looking forward to collaborating with Grassroots members to continue building on that shared vision,” Erlick said.
Rich Hill, president of Grassroots, stated, “The North Face is one of the world’s most iconic brands. Their commitment to become a growing part of Outdoor Specialty retail is exciting to us as we share many core values. By becoming one our vendor partners, The North Face is showing its continued support for a key group of retailers and deepening its connection with the specialty channel overall.”
Photo courtesy The North Face
