The North Face has become a member of bluesign, the Swiss standards organization that helps companies measure their environmental footprint, conserve resources during production and develop more sustainable production processes.
Brands use bluesign standards to manage all environment, health and safety (EHS) issues in their supply chain. The standards program is owned and run by bluesign technologies ag.
The bluesign membership allows leading retailers and brand companies, who are strongly committed to sustainability and “Corporate Social Responsibility” (CSR) to shape the bluesign standard.
As a member, The North Face has access to cutting edge environmental, health and safety and supply chain management practices.
bluesign is one of several organizations competing to become the standard for environmentally senstive supply chain management. Such organizations claim to offer the transparency in the supply chain and input stream management that are crucial to building trust with consumers, who increasingly expect brands and retailer to comply with high-level EHS criteria.
To become a bluesign member, a retailer or brand company must be strongly committed to sustainability and CSR. EHS principles including concrete goals are defined in their vision and mission, and they continuously work on their achievement. They follow an environmental policy, which is not primarily marketing-effectively used, but leads to concrete solutions and improvements.
Part of this environmental strategy is to actively advance the implementation of the bluesign standard in their supply chains. These progressive actions allow the retailer and brand companies to proactively strengthen their position on the market and to openly communicate their commitment to reduce their environmental footprint towards the consumer.
