The Hockey Company has appointed Jamie Coughlin to the position of Vice-President of Sales – North America for The Hockey Company. Most recently, Jamie was Senior Vice-President of Sales and Marketing for Igloo Vikski (Fisher, Swix, DR, and Ferland brands) in St. Agathe, Quebec.

Previously Jamie has also held key executive roles in the industry, including Senior Vice-President of Sales and Marketing for Itech Sports Products, National Sales Manager for Starter Canada and Product Manager for Easton Sports Canada. Jamie, a native Montrealer, possesses a Bachelor of Commerce from Carleton University in Ottawa.

In his role with The Hockey Company, Jamie will be responsible for sales to retail customers in North America. Jamie will join The Hockey Company on October 27th, 2004, and will be based out of the head office in Montreal.