The Buckle, Inc. announced that sales for the four-week period ended January 31, 2004 increased 5.1 percent to $22.6 million from sales of $21.5 million in the corresponding four-week period ended February 1, 2003.

Comparable store sales, for stores open at least one year, for the four- week period ended January 31, 2004 increased 0.5 percent from comparable store sales for the prior year four-week period ended February 1, 2003.

Net sales year-to-date, for the 52 weeks ended January 31, 2004 increased 5.4 percent to $422.8 million from $401.0 million for the corresponding 52 weeks in the prior year. Comparable store sales year-to-date were up 1.1 percent from sales in the same 52-week period of the previous year.

During the four weeks ended January 31, 2004, the Company purchased 5,000 shares of the Company's common stock at an average price of $22.04 per share. These shares were purchased pursuant to the corporate stock repurchase program authorized by the Board of Directors on December 27, 2000. The Company has 149,375 shares remaining to be purchased to complete this authorization.