The Buckle, Inc. reported net income for the first quarter ended May 1 increased 98% to $5.9 million, or 27 cents per diluted share, compared with $3.0 million, or 14 per diluted share, for the first quarter of 2003.

Net sales for the first quarter increased 16.0% to $94.8 million from $81.7 million for Q1 2003. Comparable store net sales were up 11.6% in the quarter.

Beginning with the four-week period ended May 1, 2004, the Company changed its method of reporting comparable store sales to exclude Internet sales. Comparable store sales reported above for the thirteen week period ended May 1, 2004 reflect the impact of this change.

                   
                 THE BUCKLE, INC. - STATEMENTS OF INCOME
            (in thousands, except per share data - unaudited)

                                                    Thirteen weeks ended
                                                 May 1, 2004    May 3, 2003

  Net Sales                                        $94,774        $81,713

  Cost of Sales                                     64,062         58,844

  Gross Profit                                      30,712         22,869

  Selling Expenses                                  18,334         16,531
  General and Administrative Expenses                3,897          2,753

  Income from Operations                             8,481          3,585

  Other Income                                         918          1,140

  Income before Income Taxes                         9,399          4,725

  Income Tax Expense                                 3,478          1,734

  Net Income                                        $5,921         $2,991

  Basic Income Per Share                             $0.28          $0.14

  Diluted Income Per Share                           $0.27          $0.14

  Basic Weighted Avg. Shares                        21,370         21,048
  Diluted Weighted Avg. Shares                      22,175         21,594


  Selected Financial Data                       May 1, 2004    May 3, 2003
      Cash and Investments                        $186,741       $156,806
      Inventory                                    $72,758        $61,779
      Property and Equipment, Net                  $68,079        $65,139
      Accounts Payable                             $19,053        $15,190