Profile Design and Bellwether have officially joined The Bike Cooperative’s growing family of supplier partners.
Two venerable industry brands in their respective categories, Bellwether and Profile Design’s partnership with the cooperative means even more opportunity for co-op members to earn additional profit margin. Effective immediately, members of the cooperative will earn rebates on purchases of both brands and receive an additional co-op-exclusive benefits package.
“To bring top-level multisport parts, accessories, wheels and wetsuits along with 40 years of cycling heritage in performance apparel to The Bike Cooperative’s national retailer network has been very well received by our members,” said Nat McAllister, the co-op’s director of supplier relations. “We know that we can help these brands grow, just as we’ve done with all of our other supplier partners.”
Joel Gurga, director of domestic sales for Bellwether and Profile Design added, “The opportunity to partner with The Bike Cooperative’s growing dealer network was one that Profile Design and Bellwether could not pass up. The combination of our two industry-leading brands along with The Bike Cooperative’s enthusiastic retailers will surely be a win-win situation for all parties.”
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales.
For information on becoming a co-op member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.
