Teva, a division of Deckers Outdoor, has selected two agencies to help the brand increase its awareness and reach in the outdoor market and beyond. Momentum Media PR has been tapped as the brand’s public relations agency of record, and Heat has been chosen as Teva’s social agency to lead engagement across various digital platforms.
“Teva's brand promise is 'Live Better Stories,' which couldn't be a better platform for social media,” said Heat President, John Elder. “We're excited to bring this to life in as many surprising ways as possible.”
As Teva looks toward celebrating its 30th birthday in 2014, the agencies will turn up the volume on the brand’s rich history in the outdoors, founded with the creation of the original sport sandal, while focusing on the evolution, innovations, and adventurous stories that will take Teva into the next thirty years as a footwear leader.
“This is an exciting time for Teva and our team is equally excited to be working with great people and a great brand to celebrate their heritage and their future,” said Alycia Cavadi, President of Momentum Media PR. “Our aim is always to share stories within the outdoor space as well as with a broader audience. With Teva, we see a ton of opportunity for their stories and styles to reach a wide range of customers and to introduce Teva to a new generation of fans.”
Momentum’s results-driven approach to PR compliments the energized strategies Heat is known for. Together, the agencies will be communicating and celebrating the Teva legacy with consumers through social, digital, print, and broadcast media. The strategy of aligning two dedicated agencies and delivering the brand through multiple channels will tap new audiences and help share Teva’s story with the world.
Teva’s 30th anniversary celebration will kick off with the launch of its Spring/Summer 2014 Collection in February 2014, to include Originals, Tevasphere, and other new and classic innovations and styles.
