Teva, a division of Deckers Outdoor Corp., appointed Lorie Pointer as senior product line manager at Teva for its water category of men’s, women’s and kids footwear. Pointer joins Teva after her work with Brown Shoe Co.'s Ryka
brand where she helped increase business by 15 percent as its women’s
product director.

Teva said Pointer will help solidify the brand’s leadership position
within the outdoor sandal category by bringing over 15 years of footwear
industry experience to her position at Teva.

Kicking off her career at Nike where she spent nearly 8 years, Pointer
was recognized as a top performer as Product Line Manager and
successfully led Nike’s exclusive collections for Footlocker and Lady
Footlocker before being promoted to Global Equipment Product Line
Manager in 2003. Since, she has worked with outdoor giants like Columbia
Sportswear and more recently, Keen footwear where she held the position
of international business manager and global product category manager,
where she helped managed three product lines.
Pointer will be a and will report into Juerg Geser, senior director of global product/merchandising.

“Our goal is to continue to increase our market share as the original and leading sandal brand in the outdoor industry,” says Geser. “This is a crucial hire for Teva and we couldn’t be more excited to have Lorie’s wealth of knowledge within the footwear space at our table.”