Teva, a division of Deckers Outdoor Corp., plans to raise awareness and assist in the Gulf Of Mexico clean-up through a commitment of $100,000 through long-term partner, Waterkeeper Alliance.

“Waterkeeper Alliance is extremely grateful for the generous support of Teva in the face of this tragedy. Overcoming the damage from this ongoing disaster will demand a lot from us all, and it is heartening to see a brand like Teva stepping up to the plate,” says Kristine Stratton, Execu tive Director of Waterkeeper Alliance.

The company noted that on Earth Day, 2010, the Gulf of Mexico was rocked with one of the worst environmental disasters in U.S. history. Already, fishing between the Mississippi River and Florida Panhandle has been shut down, putting incredible strain on the men and women who rely on the Gulf for their livelihood. Countless jobs will be and have been lost in the GulfÂ’s fishing and tourism industries, further pummeling an already struggling regional economy. The waters of the Florida, Louisiana, Texas, Mississippi, Alabama and Mexico coastlines will be affected for years to come.

Teva's donation and partnership with Waterkeeper Alliance is designed to save marine life, wildlife, beaches and waterways.

“Water is the most precious of our natural resources, yet every day in the Gulf Region it is becoming more polluted,” says Pete Worley, Teva Brand President. “Teva has existed for over 25 years thanks to the waterways around the world that have been explored and enjoyed. This heritage, along with our longstanding partnership with Waterkeeper Alliance, is what compelled us to donate $100,000 to raise awareness for the Save Our Gulf effort. But that's only a drop in the bucket. The time to act  is now, because we are all part of the solution.”

Teva is tapping into their community in an effort to raise further aware
ness and funds for this effort. Consumers can visit facebook.com/teva to find out how you can help in reaching the local Waterkeeper chapter's goal of $250,000 towards this effort.