Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product development teams, promoting Jeremy McLerran to VP of Brand and hiring Chris Braun as creative director and Beau Freeman as director of Marketing.
“This team brings a powerful combination of vision, industry expertise and creative excellence that will help us connect with all adventurers, said CEO Scott Holmes. From day one, we have focused on sharing an authentic story, and we look forward to amplifying that narrative through compelling creative that connects with both seasoned outdoorsmen as well as those just beginning their journey.”
In his expanded role as VP of Brand, McLerran oversees product development and brand strategy. He has extensive senior marketing leadership experience, with over 20 years working in the technology space, having led global marketing at Johnson Controls and directed marketing strategies for Qolsys, Inc. prior to joining Teton in 2024 as VP of marketing.
Braun brings over 12 years of experience in brand building, creative strategy and multimedia as Teton’s new creative director. His portfolio includes serving as brand director for national events, such as the Portland Marathon, Las Vegas Marathon and Mesa Marathon, as well as producing content for BYUtv’s “Relative Race.” His expertise spans video production, brand identity development and multi-channel marketing campaigns.
As Marketing Director, Freeman has digital marketing experience and a deep understanding of consumer engagement strategies. He holds an MBA from Utah Valley University, with experience in retail management and digital marketing.
The team will focus on key initiatives, including refreshing the brand’s visual identity, expanding digital marketing capabilities, enhancing product storytelling, and strengthening retail partnerships.
Image courtesy Teton
