Terracea, the New Hampshire-based manufacturer of outdoor performance apparel, announced that over the past year, company founder Eric Hui has been working in tandem with its director of Product Design, John Holschuh, on the vision for the brand’s overall collection.
Holschuh brings over 20 years of industry experience, having served at Under Armour, Eastern Mountain Sports, Reebok, Huk Performance Fishing, and Nomad Hunting, advancing brand design direction, technical standard and overall vision.
Terracea reports in a media release that at Under Armour, “he managed product creation for the On Field Division across trend analysis, product briefs, and design execution. As the first designer hired at Marolina Outdoor, he helped build Huk Performance Fishing and Nomad Hunting into category-defining brands, including a single style responsible for more than 1.5 million units sold. His expertise covers men’s, women’s, and youth lines across activewear, outdoor, and hunt/fish categories, with equal command of creative design and technical development.”
“John has already made a significant impact on our brand. His extensive industry experience and mindful approach towards product development have aligned our product roadmap with our focus on building for the Northeast. From an apparel standpoint, I’m very confident in the direction we’re heading towards with John’s guidance,” stated Hui.
Images courtesy Terracea
