Tepui Tents, a manufacturer of rooftop tents and outdoor adventure gear, partnered with Portland-based Nemo Design for marketing initiatives, brand strategy and creative design. Tepui selected Nemo Design for its history of outdoor- and active-lifestyle brand building.
“Nemo does what very few agencies are capable of — use design and strategy to enable authentic active lifestyle brands to broaden their reach without alienating their original core customers,” said Jon Stierwalt, Nemo Design’s senior account director. “Given Nemo’s strong creative chops and our staff’s commitment to the outdoors, our partnership with Tepui is a perfect fit; we’re thrilled to help Tepui tell their story to new consumers and fans.”
In addition to a newly completed showroom and office spaces in Soquel, CA, Tepui chose to allocate more resources to its 2017 marketing efforts.
“We continue to see exciting growth in our business and the overall rooftop tent category, and we know now is the time to broaden our marketing plan to further support the business for retailers and our headquarters,” said John Griffith, Tepui’s director of sales and marketing. “Nemo comes highly recommended in the active lifestyle space and we cannot wait to kick off this collaboration.”
Tepui’s camping accessories and eleven rooftop tent models are available at outdoor and auto accessory shops nationwide, as well as REI, Bass Pro Shops, Cabela’s, Backcountry.com and Tepuitents.com.
Photo courtesy Tepui Tents
