Hyalite Outdoor Group announced the addition of Shawn Pritchett as sales director for their Teko Socks division.
Most recently, he was the sales and business development manager with Boulder-based Zeal Optics.
Past positions include sales management, business development, and operations management with Pearl Izumi and GE, as well as extensive independent rep experience with Merrell, Chaco, Smartwool, Thorlo, and others.
In his role as sales director, Pritchett will grow Teko sales, expand distribution in new and existing channels, and further strengthen the Teko brand presence and environmental message in the U.S. marketplace. He will be supported in this role by exceptional in-house Teko/Hyalite customer support and accomplished independent territory reps.
“Teko is a brand on the rise, with functionally superior product and an unmatched focus on sustainability for both natural and synthetic fiber products,” commented Pritchett. “I am thrilled to be a part of the team and to play a role in the growth and development of such a progressive brand.”
