Tecnica Group is consolidating its ski brands, Blizzard, Nordica and Tecnica, under a single management structure. The group will be led by Luka Grilc, who will become the general manager of the Alpine Division.
The restructuring aims to foster collaboration among the three brands, speeding innovation, leveraging synergies, and strengthening brand identities.
Grilc recently led Nordica to strong increases in market share and profitability. “I’m delighted and honored to continue this journey together with two other iconic brands, Blizzard and Tecnica,” he stated.
“By coordinating our alpine brands under a consistent vision, we are strengthening the unique identity of each brand,” stated Andrea Dorigo, who was named Tecnica Group’s CEO in April. Dorigo joined Tecnica Group from Adidas, where he had served as SVP of Global Retail since 2023.
Image courtesy Tecnica Group/Nordica
