Following the acquisition of Blizzard Skis last year and the  integration of its brands under one roof in a new state-of-the art Group Design Center in Giavera, Italy, The Tecnica Group is moving forward with the second step of its three year strategic development program to strengthen its leadership in the outdoor market. This program will build upon the Tecnica Group’s leadership in Winter Sports Equipment.
 
The Tecnica Group is expanding its presence and brands in the four season outdoor business. Increasing its footwear position in the US market is one of the primary goals of this program.
 
Jean-Luc Diard has been appointed to lead this new strategic effort, and will become Senior Vice-President for Business Development, as well as a member of the Strategic Board of the Group. The 50-year old French executive was most recently CEO of Salomon Group.
 
The first objective of the Strategic Outdoor Project and initiative is to develop and market Tecnica and Dolomite to their full potential in the outdoor sector, building on the strong brand identity, offering unique product innovation and capitalizing on the presence of the brands at specialized retailers in markets around the world with a particular emphasis on the US market.
 
“We strongly believe in this project, which represents a milestone in the company strategy for the future-says Giancarlo Zanatta, President and CEO of Tecnica Group.

 

Diard officially takes over his new tasks in the Group on September 1st, 2008.