Canadian Soccer Business (CSB) entered a new multi-year partnership with Team Town Sports as the official footwear retailer for the Canadian Premier League (CPL) and League1 Canada.
The agreement brings Team Town Sports’ national retail reach and product expertise directly into Canadian soccer. Under the agreement, the retailer will support CPL merchandise both in-store and online, while providing players and coaches across both leagues with greater access to global footwear brands.
This partnership further aligns the CPL and League1 Canada by ensuring its athletes have consistent access to performance footwear.
“Every soccer player knows how important a great pair of cleats is; they’re part of every touch, every stride every moment,” said Michael Beckerman, chief commercial officer of Canadian Soccer Business. “We’ve all seen how the game can capture the country’s imagination, whether it’s an icicle kick going viral and hitting a billion views or kids lacing up for their first match. That’s why we’re thrilled to welcome Team Town Sports into the Canadian soccer family. Their commitment to providing consistent, high-quality performance footwear will make a real impact across the CPL and League1 Canada. As the sport keeps growing from coast to coast, partners with the expertise of Team Town Sports play a key role in supporting our players and growing the beautiful game.”
Team Town Sports is part of the Sporting Life Group, one of Canada’s leading retail families. Through its in-store and online platforms, the retailer offers a wide range of performance gear and is well-positioned to meet the growing demand for Canadian soccer at all levels.
“Team Town Sports is thrilled to step onto the pitch as the official footwear retailer and an official partner of the Canadian Premier League and League1 Canada,” said Dale Skulsky, EVP and Managing Director, Team Town Sports. “This partnership celebrates the growth of soccer across the country and reflects our commitment to supporting athletes and communities from the grassroots level to the professional stage.”
CSB represents a suite of national assets that are central to soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets, including the men’s and women’s national teams and the TELUS Canadian Championship, as well as all rights associated with the CP and League1 Canada.
Image courtesy Team Town Sports
