Global Value Commerce and TaylorMade-adidas Golf Company have teamed up to create a new e-commerce store, TaylorMade Golf PreOwned, which is dedicated to the on-line sale of TaylorMade Certified PreOwned golf clubs. The online store provides a quick and easy format for consumers to trade in all major brands of used golf clubs toward the purchase of authentic, pre-owned TaylorMade equipment.
“TaylorMade Golf PreOwned, powered by Global Value Commerce, delivers the technical platform we need to deploy more aggressive demo, rental, and trade-in programs by providing a place outside the primary retail channel to liquidate used TaylorMade products,” said David Abeles, Senior Vice President and General Manager of TaylorMade-adidas Golf US. “More TMaG accounts will be able to participate in and benefit from these programs, which should increase our distribution, market penetration and sales for all of our customers.”
