Tatoo Adventure Gear has begun the second of three phases of expansion at its flagship store in Quito, Ecuador. The current phase includes build out of an open mezzanine of about 5,400 sqare feet needed to accomodate new brands and categories.
Following the original structure of the building, a 30-feet-high former textile factory built on the 60s, the design of this modular expansion will maintain iron and wood as main materials. The design stage of phase 2 is underway and the construction is expected to be completed in November 2013.
We are proud to continue with this dream, which has become an icon in the city, a destination and meeting point for sportsmen, outdoors and cycling enthusiasts in the local community, as well as a mandatory stop for tourists who come to explore the country”, said Mauricio Carreño, CEO of Tatoo Adventure Gear.
With this second phase, the adventure travel, electronics and bookstore sections will be broadened, and the mezzanine will include a coffee shop for people to gather to plan their next outdoor adventures in a relaxed atmosphere. This expansion will therefore allow the growth of the apparel category on the main floor. The current 19,000-square-foot store already has an auditorium for community use, as well as a world class bike shop.
Tatoos mid-term strategy is to replicate this mega-store format in other South American countries where they already operate as wholesalers and retailers, as they find appropriate locations.
Tatoo Adventure Gear is a leading retailer and distributor of specialty outdoor clothing, footwear, equipment and cycling in South America, with 14 brick-and-mortar and 5 online stores in Chile, Bolivia, Perú, Ecuador and Colombia. Tatoo Adventure Gear proudly represents premium brands, is deeply involved with the outdoor communities in each Country, and is a promoter and organizer of climbing, cycling, adventure racing and mountaineering events
