Tasc Performance, the New Orleans-based creator of BamCo performance apparel, appointed Patrick Carland executive vice president, sales.
“Patrick comes to Tasc Performance with extensive sales leadership and brand building experience,” said Todd Andrews, president of Tasc Performance. “His years with an established brand like Salomon, and recent experience with other organizations including Chrome Industries and Bamboo Bottle Company, have given Patrick the diverse background and skills required to grow Tasc Performance within the specialty channel.”
“Tasc Performance has an amazing advantage in performance apparel with BamCo technology,” said Al Andrews, chief executive officer of Tasc Performance. “We have had strong growth since our inception and we are intensifying our focus on specialty retail to enhance consumer interaction with our technology.”
“We are confident in Patrick’s ability to help us rapidly grow our brand and tell our unique story,” Andrews said.
“I am blown away with how cool Tasc Performance pieces are,” said Carland, who will continue to work from Northern California. “When we began discussions, I ordered a few garments for myself to try and now I won’t wear anything else. The rest of my wardrobe is jealous. The feel, fit, durability and function of the BamCo finished products is without comparison.”
Based and designed in New Orleans, LA, Tasc Performance was founded in 2009 and is the result of more than years of
natural fiber research and textile engineering. The proprietary BamCo fabric-finishing process yields a fabric created from FSC certified organic bamboo combined with organic cotton that hits every metric: Performance (moisture wicking, drying rate, UPF 50+, anti-odor), Feel (amazingly soft), and Durability (color fastness, shape retention, easy care).
