Target to Launch “C9 Challenge” Group Fitness Class

Target is partnering with Life Time Fitness to launch “C9 Challenge,” a group fitness class that
also highlights C9 Champion, Target’s exclusive activewear line for men,
women and kids.

Developed in collaboration with Life Time experts and Target’s C9 Champion brand ambassador Adam Rosante (author of “The 30-Second Body: Eat Clean. Train Dirty. Live Hard.”), the class is designed to challenge nine core areas of the body in 39 minutes, and will be offered exclusively at Life Time destinations nationwide beginning in May.

“The C9 Challenge class we’ve developed with Target’s C9 Champion ambassador Adam Rosante will be social and fun, with a broad appeal for women and men alike yet, and as Adam says, push them to realize they’re stronger than they think they are,” said Kimberly Spreen-Glick, Life Time national senior director of group fitness. “Life Time is known for bringing our members effective, innovative and one-of-a-kind group fitness classes designed and taught by the industry’s best instructors. We can’t wait for members to experience C9 Challenge.”

Each C9 Challenge class will begin with a dynamic warm up, followed by three fitness blocks focused on upper body (chest, back, shoulders, biceps, triceps), lower body (quadriceps, hamstrings, glutes) and core, followed by a one minute cardio burst to drive the heart up and ensure a metabolic after burn.

“This new Life Time class smashes the notion that you need to spend lot of time at the club to get a solid workout,” said Rosante. “We all want to look good and feel great in class, and Target’s exclusive line of C9 Champion activewear can deliver that at a great price without sacrificing on performance.”

In addition to the exclusive C9 Challenge class, C9 Champion will be integrated throughout Life Time destinations in a variety of ways including in-club video and signage, surprise and delight moments for those taking the class, and sneak peeks at new products.

Life Time Group Fitness is the largest provider of Group Fitness programming in the country and engages members in more than one million workouts monthly cross its 114 clubs.