Target Corporation will launch its first limited-edition collection with Woolrich on October 18 in select Target stores and on Target.com, featuring over 100 items across men’s and women’s apparel, home, outdoor gear, and food and beverage.
The collaboration is Target’s largest limited-edition offering in a men’s capsule, alongside a broad range of women’s styles and lifestyle pieces. Select stores will feature a dedicated Target x Woolrich shopping section.
“Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style,” said Jill Sando, executive vice president and chief merchandising officer, apparel & accessories, home and hardlines, at Target. “From the Quilted Sheep Tote Bag to the Buffalo Check Outdoor Wearable Throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that’s fun and affordable.”
“For nearly two centuries, Woolrich has been synonymous with authentic American outdoor exploring, crafting products built on a legacy of heritage,” said Heekyun Kim, Woolrich’s creative director. “This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all.”
Target will debut an “Adventure Is Wherever You Are” marketing campaign shot in New York City by the retailer’s in-house team and featuring style influencer Lauren Wolfe and singer-songwriter David Kushner.
The retailer will offer three products from the collection ahead of the launch — the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow, and Sheep Print Beanie — to Target Circle 360 members from October 14-16, before the collection launches on October 18. These products are not included in the main collection.
Image courtesy of Target
